ASTA's latest agency profile, a periodic
report on the demographics of ASTA's membership, confirms that
travel agents are alive and well and aging gracefully, often at
Based on responses
from a representative sample of agency owner/managers, ASTA said
the biggest age category last year was the 55-to-64 group, claiming
nearly 40% of members, up from 35% in 2004. Those over the age of
65 increased to 19% of the total, up two points.
Members who are 44
and younger accounted for just under 12% of the total, down from
14% in 2004, ASTA said.
The majority of
agencies, about 75%, still maintain brick-and-mortar locations, but
that's down from nearly 84% in 2002. During the same period, the
percentage working from home rose from 7.3% to 17.4%.
As always, small
agencies outnumber large ones, as 53% of ASTA members reported
sales of less than $2 million and fewer than 9% reported sales
exceeding $10 million. In the last few years, however, ASTA said
there's been a shift in the proportion of larger members: Those
with sales volumes of $5 million or more accounted for 18.8% of
members last year, up from 6% in 2000.
ASTA's data also
confirm the ongoing change in the agency business mix. ASTA
projected that tours in 2007 would mark the single largest sales
category for the third consecutive year, at 31%, while cruises
would come to 26%, up from 17% in 2000. Air sales are projected to
slip to 25% of overall agency sales, down from 56% in 2000, and
hotel bookings are projected to account for 8%, down from 15% in