most prevalent method for booking hotels in the first quarter of
2007 was travel agent GDS bookings, according to TravelClick's
eTrak survey of 28 hotel chains. But reservations through the
chains' own Web sites grew at the fastest clip.
Chicago-based e-marketer for the lodging industry, found that
Internet hotel bookings grew 21.9% to 8.8 million during the first
three months of 2007.
Breaking down that
statistic, bookings made on hotel Web sites climbed 22.2%, a
slightly faster rate than the 20.6% growth in online agency
In tabulating bookings
for online agencies, TravelClick included sales of retail, net-rate
and opaque inventory.
In the first quarter,
hotel chains were getting 82.3% of their Internet bookings from
their own Web sites.
Travel agent bookings
through the GDSs climbed just 0.6% in the first quarter. Phone
reservations dropped 4.8% during the period.
The following was the
breakdown of the various channels' share in hotel bookings in the
first quarter: Travel agent GDS bookings, 35.7%; consumer bookings
on hotel Web sites, 33.9%; phone bookings, 23.1%; and online agency
"Hotel Web sites have
become the center of the industry's sales and marketing efforts,"
TravelClick said. "As consumer choice continues to broaden, hotel
companies are increasing their focus on Web-direct bookings to
ensure the consumer sees Web-direct as a viable option."
positives in the decline of phone bookings, saying that "the voice
channel is benefiting from synergies with the Web, as call volume
continues to decrease while conversion rates increase due to more