GDSs are in no danger of being
abandoned in the near future, according to a TW poll of 410 travel
agents, but the results of our survey should be watched closely in
the future to examine emerging trends.
Nine in 10 agents
(91%) say they are not considering switching GDSs in the next 12
months, but one in five (18%) are considering a GDS alternative.
Exactly which GDS alternative agents would consider switching to
remains open. Eighteen percent (18%) mention G2 SwitchWorks, and 8%
mention ITA Software, but 59% say they are undecided.
A third (33%)
believe that a GDS alternative will completely replace their
current GDS at some point, while 38% say they are undecided about
frustrated by what is perceived as limited GDS inventory. A decided
majority of those polled (72%) say that what is available on the
Internet does not match what is available on the GDS.
Agents who are
already using alternative GDSs say that about a fifth (18.8%) of
their business is currently processed through these alternative
GDSs. This percentage is unlikely to change significantly (19%)
into 2006, according to the poll. These percentages will be
interesting to monitor over the next few years.
Art Pfenning is
the research director for Northstar Travel Media, Travel Weeklys
parent company. For information on how research can help your
business, or if you are interested in having NTM Research conduct
your next project, contact Pfenning at [email protected].