Yesawich Pepperdine Brown & Russell
(YPB&R) surveyed 600 affluent travelers for its A Portrait of
Affluent Travelers report, and 96% said being in control of their
lives was an important measure of success, while 94% said having a
answered adhering to high moral standards, and 88% responded being
a good parent.
are described as people who have a minimum household income of
YPB&Rs executive vice president and chief marketing officer,
said responses suggest the affluent are mellowing and changing
When it comes to
buying habits, the study found that the affluent prefer to buy
brands with a reputation for quality (87%) and buy for value, not
Top motivations for
leisure travel include rest and relaxation (87%), spending time
with spouse (81%) and experiencing new places (80%).
include dining in new restaurants (85%), visiting architectural or
historical sites (63%), being pampered (63%) and shopping
And heres a
revealing statistic about affluent travelers: They like
clothing-optional resorts. In fact, 16% of affluent men and 12% of
affluent women said that theyd like to visit a nudist resort within
the next two years.