Hawaii bookings on the rise

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Art PfenningIn a recent online poll, 62% of travel agents said that bookings to Hawaii increased in 2004, while only 11% said bookings have decreased.

And travel to the 50th state should increase in 2005; 70% say 2005 will be an up year compared with 2004.

According to the poll, the most popular Hawaiian islands are Maui (95%), Oahu (82%), and Kauai (61%). The state should benefit from more tourism dollars in 2005, because 30% said the average length of stay in Hawaii is increasing, while just 3% said it is decreasing.

Hawaii might also be benefiting from the poor exchange rate that characterizes most international destinations.

Usually considered an expensive destination, 28% of agents said that the Hawaiian islands offer value for the price. Further, more than half of those polled (53%) said that Hawaiian destinations are becoming more popular during off-season months.

Art Pfenning is the research director for Northstar Travel Media, Travel Weeklys parent company. For information on how research can help your business, or if you are interested in having NTM Research conduct your next project, contact Pfenning at [email protected].

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