In a recent online poll, 62% of travel
agents said that bookings to Hawaii increased in 2004, while only
11% said bookings have decreased.
And travel to the
50th state should increase in 2005; 70% say 2005 will be an up year
compared with 2004.
According to the
poll, the most popular Hawaiian islands are Maui (95%), Oahu (82%),
and Kauai (61%). The state should benefit from more tourism dollars
in 2005, because 30% said the average length of stay in Hawaii is
increasing, while just 3% said it is decreasing.
Hawaii might also
be benefiting from the poor exchange rate that characterizes most
an expensive destination, 28% of agents said that the Hawaiian
islands offer value for the price. Further, more than half of those
polled (53%) said that Hawaiian destinations are becoming more
popular during off-season months.
Art Pfenning is the
research director for Northstar Travel Media, Travel Weeklys parent
company. For information on how research can help your business, or
if you are interested in having NTM Research conduct your next
project, contact Pfenning at [email protected].