Hotel occupancy in the U.S. crept up to
nearly 65% in 2005, surpassing the 63.5% average occupancy rate
during the past 25 years, according to new data compiled by
The study, PWCs
10th annual Lodging Industry Briefing, combines data from PWC and
Smith Travel Research.
Lodging demand --
measured by average daily room nights sold -- and revenue per
available room suffered a post-9/11 downturn but have been trending
upward since late 2003, according to the data.
PWC cited the
introduction of luxury hotel brands this year. Eight luxury brands
(Capella, Gansevoort, Graves Hotels, LXR Hotels, Montage, Solis,
Taj and Twelve Hotels) and four upscale brands (Alden Hotels,
Aloft, Aqua Boutique Hotels and NYLO) were announced or introduced
to the U.S. in 2005.
also affected hotels. In September nearly 42,000 rooms were closed,
and almost 97% of the hotels in New Orleans French Quarter were
For more on the
study, see the Dec. 19 issue of Travel Weekly.