Poll: TW readers say Caribbean bookings are up

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Art PfenningThe Caribbean appears to be cooking. In a poll of 257 Travel Weekly readers, 51% said their Caribbean bookings have increased year-over-year.  In comparison, 20% said bookings to Central America or Latin America have increased. Seventy percent said the number of Caribbean bookings likely will increase next year.

When it comes to the Caribbean, agent bookings benefit tour operators and wholesalers. On average, 72% of all 2004 Caribbean bookings were packages or programs booked with wholesalers and tour operators.

The top five Caribbean destinations agents booked in 2004 were Jamaica (85%), the Bahamas (78%), the U.S. Virgin Islands (55%), Aruba (51%) and the Cayman Islands (41%).

Art Pfenning is the research director for Northstar Travel Media, Travel Weeklys parent company. For information on how research can help your business, or if you are interested in having NTM Research conduct your next project, contact Pfenning at [email protected].

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