Despite recent declines
in consumer confidence, a new Maritz poll reported good news for
industries associated with holiday travel.
The poll showed
that Americans who planned to travel during the holiday period were
going to spend at least 25% more than they did during the same time
According to the
poll, the median amount travelers planned to spend on travel over
the holidays was $500, compared with $400 in 2003.
of Americans actually planned to travel, which is consistent with a
similar Maritz poll conducted last year.
indicated that travelers were spending more money in a variety of
ways. Specifically, 39% intended to travel by air over the holidays
compared with only 29% in 2003.
to spend an average of $126 per night on lodging, which is higher
than the 2003 average of $96 per night.
While an increase
in travel costs, such as gas prices and hotel rates, will make
holiday travel cost more, there also seems to be more discretionary
money to fly rather than drive, or to stay at better hotels, said
Rick Garlick, director of strategic consulting for Maritz Research
Among those who
said they were going to travel before the years end, 37% said they
would spend more on holiday travel this year than last.
Meanwhile, 10% of
those who planned to travel said they would spend less this year
Art Pfenning is
the research director for Northstar Travel Media, Travel Weeklys
parent company. For information on how research can help your
business, or if you are interested in having NTM Research conduct
your next project, contact Pfenning at [email protected].