How popular is Mexico?
When Travel Weekly asked travel agents which destinations are more
popular than Mexico, 42% said the Caribbean is more popular, 39%
gave the nod to Hawaii and 34% said clients preferred Las Vegas.
Still, 37% of
agents report that Mexico bookings have risen compared with 2003;
12% said they have decreased. Mexico bookings over the next 12
months are tracking upward -- 53% expect they will increase; 2%
expect they will drop. Those predicting a gain say bookings will
rise 19%, on average.
Agents said they
especially influence Mexico bookings when clients buy travel pack-
ages (93%), hotel (85%), air (74%) sightseeing (55%) and activities
(54%). Agents said Cancun/Cozumel provides the best marketing
support among Mexican destinations (74%). Ninety-three percent said
Cancun/Cozumel is the most popular Mexican destination among
The rank in
popularity of destinations among clients mirrors how agents rank
the amount of marketing support they say they get from those
Art Pfenning is
the research director for Northstar Travel Media, Travel Weeklys
parent company. For information on how research can help your
business, or if you are interested in having NTM Research conduct
your next project, contact Pfenning at [email protected].