you could go anywhere in the world, regardless of cost, where would
you go? Ask that question in China and the answer youll hear more
than any other is France. That was the result of a recent survey of
the mainland China travel market by TNS, a research firm.
Based on multiple
responses from 300 individuals surveyed in January, TNS said France
came out ahead at 62%, followed by Switzerland, Greece and
Australia was the
only other country above 50%. The U.S. ranked eighth at
TNS said the results
suggested that while Chinas outbound market was still focused
heavily on Hong Kong, Macau and nearby Asian destinations, there
was a strong desire for longer-haul travel.
For the short-term,
however, Chinese travelers are staying relatively close to home.
When asked where they planned to travel for leisure in the next 12
months, 74% of respondents included Hong Kong in their answer, with
Macau a distant second at 38%.
Beyond those two
Chinese administrative regions, the destinations most often cited
were Singapore and Thailand, with Korea and Malaysia tied for third
Only 23% mentioned
Europe. The U.S. was mentioned by 10%, as were Vietnam and New
In addition to asking
where, TNS asked why, and elicited responses that are not much
different from those given by Western travelers.
As motivators for
leisure travel, sightseeing and relaxation scored high at 49% and
Shopping was the most
popular activity, even if it wasnt cited as a key purpose of the