According to the
YPB&R Yankelovich Partners 2004 Business Travel Monitor (of
which Travel Weekly is a sponsor), business travelers whose
companies have a formal travel policy are more comfortable using
the Internet than travelers whose companies do not have an official
are more likely to use the Internet (88% vs. 79%), and when they
seek information, they are more likely to turn to the Internet (79%
vs. 63%). Business travelers whose
companies have a corporate travel policy also are more likely
search engines (92% vs. 84%).
information online (78% vs. 70%).
Shop for products
or services online (72% vs. 63%).
or services online (63% vs. 53%).
could suggest that those with corporate travel policies in place
might be likely to search online for the best price and perhaps
even book online, eliminating the use of travel agents altogether.
However, the reverse may be true. For example, these individuals
are less likely to attempt to get a cheap price for travel services
when doing so for business.
This group also is
likely to take more complicated business trips in that they are
more likely to fly on a scheduled airline (69% vs. 53%) and rent a
car (51% vs. 38%), while their counterparts are more likely to
drive a personal or company car (67% vs. 55%).
travelers whose companies have a corporate travel policy are more
likely to have used a travel agent in the past 12 months (34% vs.
travelers who have booked an airline or hotel in the past 12 months
are even more likely to use a travel agent (44% vs.
Art Pfenning is
the research director for Northstar Travel Media, Travel Weeklys
parent company. Send e-mail to[email protected].