Survey finds higher Web use at firms with travel policies

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Art Pfenning According to the YPB&R Yankelovich Partners 2004 Business Travel Monitor (of which Travel Weekly is a sponsor), business travelers whose companies have a formal travel policy are more comfortable using the Internet than travelers whose companies do not have an official travel policy.

These individuals are more likely to use the Internet (88% vs. 79%), and when they seek information, they are more likely to turn to the Internet (79% vs. 63%).  Business travelers whose companies have a corporate travel policy also are more likely to:

  • Use Internet search engines (92% vs. 84%).
  • Get travel information online (78% vs. 70%).
  • Shop for products or services online (72% vs. 63%).
  • Purchase products or services online (63% vs. 53%). 
  • These findings could suggest that those with corporate travel policies in place might be likely to search online for the best price and perhaps even book online, eliminating the use of travel agents altogether. However, the reverse may be true. For example, these individuals are less likely to attempt to get a cheap price for travel services when doing so for business.

    This group also is likely to take more complicated business trips in that they are more likely to fly on a scheduled airline (69% vs. 53%) and rent a car (51% vs. 38%), while their counterparts are more likely to drive a personal or company car (67% vs. 55%).

    And business travelers whose companies have a corporate travel policy are more likely to have used a travel agent in the past 12 months (34% vs. 19%). 

    Those business travelers who have booked an airline or hotel in the past 12 months are even more likely to use a travel agent (44% vs. 30%).

    Art Pfenning is the research director for Northstar Travel Media, Travel Weeklys parent company. Send e-mail to[email protected].

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