Twenty-eight percent of the affluent
travelers surveyed by Yesawich Pepperdine Brown & Russell said
they use a travel agent during the past year to either book a trip
that required luxury accommodations or to gather information for a
that the percentage had dipped from 32% in 2004, the last time the
study was done. The company said the drop was not statistically
affluent travelers as those with household incomes of $150,000 or
Of the respondents
who have used travel agents in the past year, the greatest
percentage of them did so to book hotels or resorts: 71%, to be
exact. Sixty-two percent booked airline tickets with agents, a drop
of six percentage points from 2004.
One-third said they
used an agent to book a cruise in the past year; only 25% said they
did in 2004. More travelers, 30%, said they booked vacation
packages with agents that they did in 2004, at 22%.
Spa bookings were up
slightly: 5% in 2006 compared to 3% in 2004, while car rental fell
to 24% vs. 29% in 2004.
Intelligence findings showed that 48% of the affluent travelers who
used an agent said they considered their agents recommendations