Survey finds little change in affluent travelers using agents

Twenty-eight percent of the affluent travelers surveyed by Yesawich Pepperdine Brown & Russell said they use a travel agent during the past year to either book a trip that required luxury accommodations or to gather information for a future holiday.

YPB&R reported that the percentage had dipped from 32% in 2004, the last time the study was done. The company said the drop was not statistically significant.

YPB&R defined affluent travelers as those with household incomes of $150,000 or more.

Of the respondents who have used travel agents in the past year, the greatest percentage of them did so to book hotels or resorts: 71%, to be exact. Sixty-two percent booked airline tickets with agents, a drop of six percentage points from 2004.

One-third said they used an agent to book a cruise in the past year; only 25% said they did in 2004. More travelers, 30%, said they booked vacation packages with agents that they did in 2004, at 22%.

Spa bookings were up slightly: 5% in 2006 compared to 3% in 2004, while car rental fell to 24% vs. 29% in 2004.

YPB&Rs Market Intelligence findings showed that 48% of the affluent travelers who used an agent said they considered their agents recommendations very/extremely influential.


From Our Partners

2021 Family Expo
Family Travel Expo
Register Now
Air Astana 1366
Air Astana
Read More
2021 Caesars Webinar
Watch Now

JDS Travel News JDS Viewpoints JDS Africa/MI