TW poll: International trips up

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Art PfenningInternational travel is on the rise, according to a Travel Weekly poll of 440 readers who book international travel. Seventy-six percent said their international bookings increased in 2004.

What is more, 79% said that 2005 should be another up year.

International destinations will be happy to note that agents are seeing an increase in length of stay -- 51% said the duration of customers trips has increased over the past two years.

Nonetheless, challenges exist, as 78% said the value of the U.S. dollar is problematic to international travel. The distance or flight time (43%) is also a negative. These two factors are bigger barriers to international travel than fear of terrorism (34%) or anti-American sentiment (33%).

Top international destinations booked by agents are the Caribbean/Bermuda (60%), Mexico (52%), the U.K. (41%) and the rest of Europe (73%). These destinations also do a good job of providing marketing support to travel agents.

Art Pfenning is the research director for Northstar Travel Media, Travel Weeklys parent company. For information on how research can help your business, or if you are interested in having NTM Research conduct your next project, contact Pfenning at [email protected].

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