American Express signed on as a partner in
the joint venture recently launched by the Caribbean Hotel
Association and the Caribbean Tourism Organization to market the
Caribbean brand under the Caribbean Tourism Development Co.
As part of the
partnership, American Express' Consumer Travel Network -- the
firm's travel agency network in the U.S. -- will incorporate the
new Caribbean brand logo in its marketing and promotional
afforded by the 600-plus travel agencies and call centers in North
America [in American Express' Consumer Travel Network] will help to
position the Caribbean with North American consumers to drive
tourism to the region," said Dianelys Rodriguez, vice president of
destination business development for American Express.
logo will be featured in conjunction with Amex's Beyond the Beach
promotion, targeting card members with promotional mailings and
within promotion's Web site, at www.beyond-the-beach.com.
also is one of the sponsors of the booking engine now under
construction for www.caribbeantravel.com, the official lodging Web site
To contact the reporter who wrote this article, send e-mail
to Gay Nagle Myers at [email protected].