Aruba Hotel & Tourism Association shuffles marketing department

ORANJESTAD, Aruba -- The Aruba Hotel & Tourism Association (AHATA), celebrating its 40th anniversary this year, has reorganized its marketing operation in a move designed to strengthen its marketing support and membership services, according to Jorge Pesquera, president and CEO.

Scott Wiggins has been promoted to senior director, sales and marketing for North America as well as director of operations for the Aruba Meetings and Convention Bureau.

Mayline Menendez and Donna Del Gallo, new regional sales directors, report to Wiggins.

Pesquera said that AHATAs goal is the establishment of a foundation, using a typical convention and visitor bureaus model, that would receive permanent funding from a legislated portion of the room tax, matched or supplemented by AHATA funds and governed by a board of public and private sector representatives.

Well-known Aruban and former tourism official Adwina Arends has joined AHATAs marketing department in the areas of leisure sales and industry relations and will represent AHATA as its North American marketing manager.

Newly appointed director of business development Marcial Charly Ibarra will focus on group and leisure marketing services and will represent AHATA as its official Charly from Aruba ambassador.

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To contact the reporter who wrote this article, send e-mail to Gay Nagle Myers at[email protected].


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