Aruba Tourism Authority creates new ad campaign

The Aruba Tourism Authority has launched a $4.3 million TV, print and Internet ad campaign wrapped around the theme of rejuvenation and reinvigoration.

Scenic footage plays into the diverse activities offered on Aruba, according to Edison Briesen, minister of tourism and transportation.

Each ad carries the tagline: "This is Aruba. This is our home. And we want to share it with you."

The campaign is coupled with an original tune called "Rumba Aruba," written by local musician Hildward Croes.

To contact the reporter who wrote this article, send e-mail to Gay Nagle Myers at [email protected].

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