The Aruba Tourism Authority has launched a
$4.3 million TV, print and Internet ad campaign wrapped around the
theme of rejuvenation and reinvigoration.
plays into the diverse activities offered on Aruba, according to
Edison Briesen, minister of tourism and transportation.
Each ad carries the
tagline: "This is Aruba. This is our home. And we want to share it
The campaign is
coupled with an original tune called "Rumba Aruba," written by
local musician Hildward Croes.
contact the reporter who wrote this article, send e-mail to Gay
Nagle Myers at [email protected].