Aruba will host the 27th annual Caribbean
Hotel Association Marketplace event Jan. 14 to 16, accounting for
900 hotel rooms. This marks the second time the event will be held
in Aruba, following its first appearance in 1992.
The venue for the
actual trade show, vendor booths, and meetings rooms will be a
40,000-square-foot tent, similar but larger to the tent that was
used at Caribbean Marketplace in Jamaica in 2005.
In other Aruba
" The Aruba Hotel
and Tourism Association (AHATA) launched Meet Aruba as its new
group marketing division, targeted at the meetings and incentive
represents a bold step for our association, said Jorge Pesquera,
president and ceo. This move represents our vision and commitment
to deliver the best marketing services and be recognized as the
best group marketing entity in the Caribbean.
The Meet Aruba
team includes Scott Wiggins, executive director, who also
will maintain his responsibilities as AHATAs senior director of
sales and marketing; Charly Ibarra, director of business
development; Donna Del Gallo, sales representative covering
corporate markets in the north and east; and Mayline Menendez,
sales rep for corporate markets in the south.
The Meet Aruba
(www.meetaruba.com) division has partnered with the
Netherlands Board of Tourism & Conventions to combine sales
strategies and sales leads in the U.S. and Canada, according to
Conrad van Tiggelen, director, North America, NBTC.
" JetBlue will be
the first low-cost carrier to serve Aruba from the U.S.,
Transportation Dept. and foreign government
approval. JetBlue is planning to begin service from New York
(Kennedy) Sept. 15 on A320 aircraft. The airline filed its
application for DOT approval May 25.
" Tiara Air has
begun scheduled flights from Aruba to Bonaire and Curacao, using a
33-seat Shorts 3-60 aircraft, and plans to add a second aircraft in
the near future. The carriers slogan is One Happy Aruban Airline.
For details, visit www.tiara-air.com.
" Westin will
enter the Aruba hotel market by the end of the year, following a
$90 million upgrade to the former 481-room Wyndham Aruba Resort,
Spa & Casino, recently purchased by Starwood Hotels &
" The Aruba
Tourism Authority (ATA) launched a video testimonial campaign on
its Web site at www.aruba.com to illustrate visitors positive
reactions to the destination. The testimonials were filmed in
selected at random by ATA representatives who explained they were
requesting guest feedback for use on the Web site. There are 22
testimonials on line, and more are planned, officials
reporter Gay Nagle Myers, send e-mail to [email protected].