The Bahamas launched a Facebook ad campaign that features travelers speaking about their vacation experiences in the Bahamas.
Travelers who want to appear in the ads can enter the “Really Better Vacation Contest” by submitting a photo or video of their favorite vacation experience via the contest tab on the Bahamas Facebook page. Entry deadline is March 15.
A panel of judges will then select finalists in each of four categories: family vacation, romantic escape, guy’s adventure and girl’s getaway.
Finalists then film a brief casting video showcasing why they should star in the commercials and who they would like to bring with them on the trip.
Those videos will be uploaded to the contest tab on the Facebook page to be viewed and “liked.”
There is no voting phase to the contest, although judges will take fan feedback into consideration.
The primary means of determining the winners will be via interviews by the judges with each finalist in each category by phone or Skype.
Each winner receives a one-week, all-expense-paid trip to the Bahamas in addition to having a starring role in the consumer ads.