The Bahamas will soon launch a multimillion-dollar ad campaign called Behold, designed to showcase the destination's beaches, friendly people, diversity, water sports and laid-back lifestyle.
The first ad in the series was shot on location and features several celebrities, including actor and former pro basketball player Rick Fox, supermodel Shakara Ledard and illusionist David Copperfield (who lives in Exuma, Bahamas).
“Celebrities have always come to the Bahamas for the beaches and water, and the sense of escape that our lifestyle provides. What we really want to say with this campaign is that you do not have to be a celebrity or millionaire to enjoy that same beauty. Behold, the Bahamas are right next door and totally within your reach,” said Obie Wilchcombe, minister of tourism.
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