The Barbados Tourism Authority made some high-level changes at its U.S. operations, headquartered in New York.

Bill Silvermintz, BTAs vice president of marketing and sales, U.S., for the past four years, is no longer with the BTA on a full-time basis, effective June 14.

Silvermintz will work with the BTA on a consulting basis through December with a specific focus on the Barbados World Cup stop on the PGA World Golf Championships tour, which is set for Dec. 4 to 10 in Barbados. During his BTA tenure, Silvermintz spearheaded the successful Best of Barbados vacation package.

Until a replacement for Silvermintz is named, Stuart Layne, BTAs president and CEO, will oversee the U.S. market and will manage it from BTAs Bridgetown, Barbados, headquarters. Assisting Layne in the overall management of the U.S. operation will be Averil Byer, BTAs director of marketing in Bridgetown.

Layne said that the BTA is seeking to fill [Silvermintzs] position quickly. We are confident that the interim arrangements which have been put in place will allow for a seamless transition.

To contact reporter Gay Nagle Myers, send e-mail to [email protected].


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