Bill Hanbury, an American, has been named CEO of the new Bermuda Tourism Authority (BTA), which now handles most matters previously managed by the government-run Department of Tourism.
Hanbury formerly was the CEO of the United Way of the National Capital Area. Prior to that post, he served as president and CEO of Destination DC and the American Experience Foundation.
In his new position, Hanbury will lead a team responsible for attracting new investment in Bermuda and for creating jobs, most of which will be filled by Bermudians, according to David Dodwell, BTA chairman.
Acknowledging that Hanbury is not a Bermudian, Dodwell said, "When we began the search for this position, we were clear that we wanted the best we could find, and I believe we have done that."
In the long term, the BTA will look for a Bermudian successor, Dodwell said.
"We have found someone who can help put our tourism numbers back into positive evolution and, as a result, benefit many Bermudians," Dodwell said.
The BTA was created last fall when a new law abolished the government-run Department of Tourism and replaced it with the independent Bermuda Tourism Authority.
The BTA's mandate is to revitalize Bermuda's tourism industry, stimulate the economy and create a welcoming environment for hospitality investment, according to Dodwell.
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