Lying halfway between the Caribbean and important northeastern U.S. source markets, Bermuda is looking at both the past and the future with two promotional initiatives: an upcoming nostalgic event for baby boomers and a new mobile app for tomorrow's prospective visitors of all ages.
This March, the Bermuda Department of Tourism is "encouraging baby boomers to take a stroll down memory lane," according to officials, by attending a planned three-day event honoring the Atlantic island's famed "College Weeks" of the 1960s, '70s and '80s.
The College Weeks started in the 1950s as island spring-training sessions for Ivy League university rugby teams but quickly evolved into a more innocent precursor of today's somewhat infamous "spring break" student getaways in resort destinations across Florida, Mexico and the Caribbean.
This year's Bermuda's College Week Reunion will run March 15 to 17. Activities include a lunchtime "booze cruise" aboard the Lady Tamara and cocktails, dinners and parties at distinguished venues such as Beau Rivage, Bermuda's only French restaurant; the Fairmont Southampton Beach Club; and the Leau Bar at the Newstead Belmont Hills Golf Resort and Spa.
Sophisticates' spring break
"The College Week Reunion will be a great way for folks who may have visited Bermuda during the heyday of their youth to come back and enjoy the island as an adult," Wayne Furbert, Bermuda's minister of business development and tourism, said in a statement. "We felt it was about time that adults get to experience their own grown-up spring break in a setting that fits their desires for a relaxing, sophisticated experience."
The Department of Tourism has teamed with hotels to craft packages, priced from $597.50 per person, that include three nights' accommodation, three-day event passes, unlimited Rum Swizzle and Dark 'n' Stormy cocktails at venues and transfers from hotels.
Fourteen hotel properties are participating in the promotion, including Cambridge Beaches Resort & Spa, Fairmont Hamilton Princess, Fairmont Southampton, New-stead Belmont Hills Golf Resort and Spa and Rosewood Tucker's Point.
Bermuda also is promoting a free trip-planning application for Apple devices. The Bermuda Travel & Vacation Guide app offers access to information on activities, sightseeing, golfing, beaches, hotels, shops and restaurants. It features an interactive map and the ability to share favorite hot spots via social media and email.
The Bermuda Travel & Vacation Guide is now available to download from the iTunes App Store.
For more on the College Week Reunion or other Bermuda vacation options, visit www.gotobermuda.com.
For destination news and updates worldwide, follow Ken Kiesnoski on Twitter @kktravelweekly.