Blue Diamond Resorts expands Royalton luxury brand

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Blue Diamond Resorts will expand its all-inclusive Royalton Luxury Resorts collection by rebranding four of its existing properties.

On Nov. 1, family-friendly resorts Grand Memories Punta Cana and Grand Memories Splash will merge into one resort and be rebranded as Royalton Splash Punta Cana Resort & Spa.

Chic Punta Cana also will be rebranded as Royalton Chic Punta Cana Resort & Spa, while Royalton Suites Cancun Resort & Spa will become  the Royalton Chic Suites Cancun Resort & Spa. Both properties will be for guests 18 and over.

"The decision to bring these properties under the Royalton Luxury Resorts umbrella will allow for the seamless integration of brand standards and operations across the portfolio," said Jordi Pelfort, president of hotels and resorts for the Sunwing Travel Group, which owns the Blue Diamond brand. 

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