The Caribbean Hotel & Tourism Association (CHTA) will host its first hospitality and tourism conference since 2007 under the banner of the Caribbean Hospitality Industry Education Forum (CHIEF).

Date and place have not yet been determined, although the conference will be held this year.

"The time is right to have a forum that brings together hoteliers and our allied members. This will be an educational and sales setting with a strong focus on the use of technology to improve revenue, yield and efficiency," said Richard Doumeng, CHTA president.

CHIEF will offer an opportunity for hoteliers, hotel association executives, hospitality product and service providers as well as industry experts to network and brainstorm about the future of the Caribbean tourism industry.

The event will consist of an education forum and a trade show. Forum topics will include marketing and operations practices; expertise on how to upgrade hotel service levels; digital marketing, social media and channel management techniques; and sustainable development strategies to improve energy efficiency.

The trade show component will enable the growing allied interests to provide a one-stop venue for hoteliers to view the latest gadgets, products, green technology tools and services that are available.

"We expect that this conference will be especially good for independent hoteliers, operations and marketing managers and boutique properties that used to attend the Small Hotels Retreat and the Caribbean Hotel Industry Conference," said CHTA president-elect Emil Lee.

Doumeng said that CHIEF represents an opportunity for allied members "to get in front of our hoteliers in a more meaningful way. The non-hotel companies that represent the 'T' in the name CHTA deserve our support."

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