CTC-28 to spotlight class on crisis communications

BRIDGETOWN, Barbados -- A class in crisis communications for the tourism industry will be one of the highlights at the 28th annual Caribbean Tourism Conference (CTC-28) at Frenchmans Reef & Morning Star Marriott Beach Resort in St. Thomas Oct. 21 to 26, sponsored by the Caribbean Tourism Organization (CTO).

Barry Pitegoff, vice president of research for Visit Florida, will focus on how to use research to craft a credible message following a crisis.

Florida and the Caribbean have a lot in common and we face some of the same challenges when it comes to disasters, Pitegoff said.

His class will focus on these challenges and the process of figuring out what to say, to whom and when following a crisis.

The market needs an honest and credible knowledge of the rate at which the product is coming back and how good the product really is, Pitegoff said. There is a real need to assuage the worries and concerns of different groups, including consumers.

Pitegoff, who has directed the research program for Floridas tourism for 25 years, led the research that determined Visit Floridas message in the wake of the Sept. 11 attacks in the U.S. and after the four hurricanes that hit Florida last year.

Pitegoffs class on crisis communications will examine some of the crises that the Caribbean has faced in recent years, including natural disasters and crime and how the communication was handled. The class also will examine why the media seem obsessed with certain events.

This class is an opportunity for delegates to gain insight into this critical aspect of tourism communications, said Hugh Riley, CTOs marketing director for the Americas. How we respond to crisis situations is critical in having the world continue to view the Caribbean as a place to come and vacation. It is essential to communicate the message correctly.

Information on CTC-28, including how to register, can be found at www.onecaribbean.org.

To contact the reporter who wrote this article, send e-mail to Gay Nagle Myers at [email protected].


From Our Partners

2021 Family Expo
Family Travel Expo
Register Now
Air Astana 1366
Air Astana
Read More
2021 Caesars Webinar
Watch Now

JDS Travel News JDS Viewpoints JDS Africa/MI