The Caribbean Tourism Organization and the National Tour Association inked a partnership that aims to bring more North American tourists to the Caribbean.
Terms of the agreement, signed during CTO's Caribbean Week events in New York, call for NTA and CTO to promote each other's organizations, encourage members to belong to both groups and attend each other's main conferences.
"This match creates an important commercial opportunity for CTO members," said CTO Chairman Ricky Skerritt. "NTA is an international association focused on travel to, from and within North America, which fits in wiith the product offerings of our 33 CTO member countries."
NTA President Lisa Simon said the partnership "provides direct access both to the destinations and to potential partners."
"The collaboration makes it easier for both NTA and the CTO to bring new business opportunities to our members," she said.