How to use the Internet as a tool to
expand business will be the focus of a keynote address delivered by
Tracey Weber, Travelocity's COO of North America, at the Caribbean
Tourism Organization's 29th annual Caribbean Tourism Conference,
set for Oct. 22 to 25 at the Westin and Sheraton Grand Bahama
Island Our Lucaya Resort.
The address will
set the tone for the conference theme of "Cooperation, Innovation,
Rejuvenation: Creating a Brand New Caribbean," said Hugh Riley, the
CTO's director of marketing for the Americas.
responsible for the day-to-day management of flights, hotels, car
rentals, cruises and packages. In addition, she leads
Travelocity.ca, the sales and customer care team and Site59 (a site
that sells last-minute packages).
will be just one of several addresses and presentations at the
conference, which is expected to host more than 600 industry
officials representing governments, airlines, cruise lines, travel
agents, tour operators, strategic partners and media
A special session
on disaster management and crisis preparedness will focus on how to
identify and manage short- and long-term risks, reduce the impact
of natural and manmade hazards and devise strategies to mitigate
now is open to millions of new eyes and many more potential
visitors, due to the increasing ease and lower cost of
communications in today's global marketplace," said Vincent
Vanderpool-Wallace, CTO secretary general.
brings with it the responsibility "to more thoroughly prepare
marketing messages and responses to internal and external forces
that may impact tourism," Vanderpool-Wallace said.
however, of looming threats to the industry that could result in
"catastrophic financial and economic losses," things such as
increased tensions in the Middle East, terrorism, bird flu and
hurricanes and other natural disasters.
A special travel
agent workshop titled "Selling for Tomorrow: The Secrets of
Non-Manipulative Sales" will be chaired by Marc Mancini, professor
of Travel at West Los Angeles College, Travel Weekly columnist,
industry consultant and creator of travel certification programs
for the Cruise Lines International Association, the National Tour
Association and AAA.
Mancini plans to
offer tips for selling vacations to clients wise to the techniques
and strategies of conventional salesmanship. He will offer
strategies for "transforming the act of selling into a service that
agents do for and with someone to help them achieve success," Riley
reflects a new level of cooperation between the CTO and the
Caribbean Hotel Association, which began with the signing of a
memorandum of cooperation and understanding at last year's
conference in the U.S. Virgin Islands, Vanderpool-Wallace
year, the CTO introduced a new Caribbean logo and soon will unveil
a redesigned Web site that will have a booking engine linked to
agents who specialize in the Caribbean.
will update conference attendees on the Web launch date as well as
the ramifications of the proposed implementation date of the
Western Hemisphere Travel Initiative, requiring passports of all
travelers entering or re-entering the U.S. by air and sea as of
Jan. 8. Although the CTO is fighting for a deferment of the
passport rule until 2008 or mid-2009, it is telling its members to
prepare for the scheduled implementation.
The CTC was last
held in the Bahamas in 2002 at the same resort. Again, George
Washington University in Washington is the CTC's education
completing any MasterClasses at the conference earn Continuing
Education Units good toward GWU's Event and Tourism Certificate
programs, which are offered online or in a classroom.
A trade show is
being held in response to requests from suppliers who want to reach
tourism officials, agents and the media.
operation for the trade show on Oct. 22 are 10 a.m. to 7 p.m.; Oct.
23 and 24, 10 a.m. to 5 p.m.; and Oct. 25, 10 a.m. to 1 p.m. For details on exhibition space and how to
register, visit www.onecaribbean.org or call Sylma Brown-Bramble at
To contact reporter Gay Nagle Myers, send e-mail to [email protected].