The Cayman Islands Ministry of Tourism
launched a three-year, $700,000 project designed to measure the
effectiveness of customer service in the destination.
The project, which
is being carried out by FreemanGroup Destinations, a new division
of the Dallas-based Freeman Group, a firm of hospitality
consultants, is one of the first steps in a program to train
frontline hospitality and tourism employees in service standards
and then to gauge their performance, the effectiveness of the
training and to customize service standards for the Cayman
managing partner of FG Destinations, is heading the project. He is
the former director of tourism for the British Virgin
service standards and providing quality customer service are
critical components in assuring a high ratio of repeat business in
the face of the highly competitive tourism industry, according to
Charles Clifford, minister of tourism for the Cayman
"To contribute to
the sustained growth of the Cayman Islands and to maintain a
competitive edge in tourism, the quality of customer service
delivered has to be elevated to a standard of excellence," Clifford
information, visit www.caymanislands.ky.
To contact reporter Gay Nagle Myers, send e-mail to [email protected].