Dominica has turned proactive in the face of the economic downturn.

The destination has launched a two-year tourism-development program designed to develop rural tourism, increase marketing, increase brand awareness and expand products and service offerings.

Dominica’s tourism sector last year contributed more than $60 million to the local economy and created more than 2,500 jobs.

In the program’s first year, the rural tourism component will focus on the construction of three tourism centers and upgrading trails and pools. Community groups in rural areas will be trained in business development and e-marketing.

Several projects are being considered for the second phase, including refurbishing existing hotels, undertaking improvements at Melville Hall Airport, establishing a hospitality institute at Dominica State College and providing technical assistance to the ministry of tourism.

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