Dominica taps Steve Bornn as tourism director

Discover Dominica Authority named Steve Bornn to serve as the organization's first CEO and director of tourism, effective immediately.

Bornn, who previously served as director of marketing for the U.S. Virgin Islands Dept. of Tourism, will be responsible for formulating and implementing Dominica's tourism strategy, marketing plan and brand; monitoring staff development; and maintaining relationships with Dominica's key stakeholders.

Yvor Nassief, minister of tourism, industry and private sector relations, said that Bornn's background experience "will be instrumental in strengthening Dominica's reputation as a world leader in responsible tourism."

To contact the reporter who wrote this article, send e-mail to Gay Nagle Myers at [email protected].

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