Discover Dominica Authority named Steve
Bornn to serve as the organization's first CEO and director of
tourism, effective immediately.
previously served as director of marketing for the U.S. Virgin
Islands Dept. of Tourism, will be responsible for formulating and
implementing Dominica's tourism strategy, marketing plan and brand;
monitoring staff development; and maintaining relationships with
Dominica's key stakeholders.
minister of tourism, industry and private sector relations, said
that Bornn's background experience "will be instrumental in
strengthening Dominica's reputation as a world leader in
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