Elite Island Resorts plans a grand reopening Oct. 1 of Pineapple Beach Club Antigua, following a closure Aug. 25 to Sept. 30 to refurbish, renovate and upgrade the former Sandals Grand Pineapple Beach Resort Antigua.
Elite acquired the property last February, and it was rebranded as Pineapple Beach Club Antigua on June 1.
"Pineapple Beach Club Antigua is a very special resort with one of the island's best beaches and a very loyal following," Elite Island Resorts chairman Rob Barrett said at the time of acquisition.
Barrett also originally owned and operated the resort from 1986 to 1998. "The resort and I share a history together that makes its reopening all the more significant for me," he said. "We've got some great plans to gently steer the property in a new direction, starting with the transition to a more laid-back, adults-only environment."
Facilities include two pools, a spa, tennis courts, three bars and lounges and five restaurants, including the Outhouse bar and grill that features casual fare and ocean views from its hilltop location.
The resort is offering an Inaugural Season Savings rate, available for booking through Sept, 30, from $99 per person, per night, double with travel from Oct. 1 through Jan. 31.
The 180-room Pineapple Beach is Elite's fourth property on Antigua. It has eight other resorts on five Caribbean islands and in Panama. And with Pineapple Beach in its portfolio, Elite's room inventory now totals more than 700 rooms on Antigua and more than 3,000 in all.
"No two of our resorts are the same," said Steven Heydt, Elite's president. "Within each are unique elements, such as the Wadadli Snack Shack on Rasta Beach [at the Verandah Resort & Spa] in Antigua, the weekly Silent Cinema on the beach at Galley Bay Resort & Spa in Antigua, the Choc Bay specialty coffeehouse at St. James's Club Morgan Bay in St. Lucia and the Rum Shop Bar at The Club Barbados.
"We own and operate resorts at price levels our customers will accept," he added.
Business this year has been "very good, even with Zika concerns," Heydt said. "This is the world we live in. We have rebooking policies if a couple becomes pregnant after booking but before arrival. Overall U.S. business was up between 10% and 12% this year through the spring."
More than 80% of Elite Island Resorts' global business comes through agents. In the U.S., agents account for half of Elite's bookings.