The Family Travel Association (FTA) and the Caribbean Tourism Organization (CTO) have partnered to promote a travel agent educational program for the Caribbean.

The program will include webinars; participation at live events such as conferences/trade shows; promotion of and both CTO and FTA newsletters.

"Our research indicates that 93% of American parents are either 'very likely' or 'likely' to travel with their children in the next two years, so we are thrilled to be working with the CTO and its members in not only inspiring families to travel but also to help agents better understand and sell the Caribbean to this complex demographic," said Rainer Jenss, the FTA's president.

Given the experiences that Caribbean travel offers families, the partnership will help ensure that agents have the tools to meet the needs of the lucrative family travel market segment, according to Sylma Brown Bramble, director CTO-USA.


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