The “destination wedding” of Allie and Noah took place at the Renaissance Aruba Resort & Casino.
The “destination wedding” of Allie and Noah took place at the Renaissance Aruba Resort & Casino.

The Renaissance Aruba Resort & Casino capitalized on two of its resident "guests" to launch a promotional campaign that includes a new romance package and a walking tour of downtown Oranjestad.

June 23 was Pink Flamingo Day, created in the U.S. in 2007 to honor the 50th anniversary of the creation of the plastic pink flamingo, and was cause for an unusual celebration at the Renaissance.

Seven of Aruba's signature pink flamingos — the flesh-and-blood variety — reside on Flamingo Beach on Renaissance Island, the private 40-acre preserve owned by the resort and accessible by water taxi from the resort's adults-only Marina Hotel and the family-friendly Ocean Suites.

A "destination wedding" of flamingos Allie and Noah was an intimate event on Flamingo Beach, attended by a few resort staff and several flamingo onlookers.

A local pastor performed the "vow ceremony" under a flower-bedecked arch. Resort guests later celebrated at the Marina Hotel's Blue Bar during a Let's Flamingle Happy Hour, as waiters served pink sparkling wine and a pink wedding cake.

"Flamingo Beach and the flamingos always are a top attraction for our guests, so it was a natural to tie the national holiday into an event here," said Janien Huistra, director of sales and marketing.

The event also marked the launch of the Discover Flamingo Love romance package, valid through Dec. 19, which includes a pinktini cocktail upon arrival, pink Champagne and pink chocolate-covered strawberries in room, a private flamingo feeding at Renaissance Island and a photo shoot with the birds at Flamingo Beach. Rates start at $294 per room, per night, double.

Taking the flamingo theme beyond the resort's trappings, the Renaissance Aruba introduced a Let's Flamingle self-guided walking tour of the downtown area of the capital of Oranjestad.

Decorative flamingos mark specific stopping points on the tour. Resort representatives stationed along the way dispense insider tips and historical tidbits about the capital and the island.

The flamingo-themed events also marked the resort's completion of a two-year, $25 million renovation project that included an upgrade in contemporary design and decor in the Marina guestrooms and in the family accommodations at the Ocean Suites, according to Huistra.

An incentive program on top of the standard commission pays agents $10 for each booking through; for every seven bookings, the agent receives one free night.


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