Fort Young Hotel in Roseau, Dominica, launched a branding campaign that includes a new logo, website and the renaming and refit of its flagship bar and restaurant.

"We wanted our hotel to reflect our rich history and the fact that our location makes us the perfect gateway to explore Dominica," said Gregor Nassief, the hotel's chairman.

The new website includes information on the 70-room hotel's heritage, ideas for honeymoons, conferences and island-hopping excursions.

Facilities include a rooftop Jacuzzi, a spa, the Zemi wellness center, an on-site dive shop, the Palisades restaurant, the oceanfront Warner's bar and the Cannonball kids' club.

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