As part of a Cabinet reshuffle by Grenada Prime Minister Keith Mitchell, Yolande Bain-Horsford is the country's new minister of tourism.

She has served as a member of Parliament since 2003.

Bain-Horsford replaced Alexandra Otway-Noel, who led the "Pure Grenada" tourism rebranding campaign unveiled earlier this year.

"Alexandra Otway-Noel capably and energetically shaped the campaign that now is attracting more visitors," Mitchell said a national address on Nov. 13.

Grenada's tourism numbers are on the rise, according to Mitchell. Latest statistics revealed a 18.6% jump in stayover visitors in the first half of the year, accompanied by an 11.9% increase in cruise passengers.

Mitchell made the change "to give members of the team different opportunities from time to time."

Otway-Noel will head to the Office of the Prime Minister with responsibilities for policy implementation.

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