The Caribbean Tourism Organization has launched an online campaign that spotlights under-the-radar experiences and shares tips from those who know the region best: Caribbean residents.
The goal of the Whispers From the Locals campaign is to create an authentic connection between travelers and the islands by enabling visitors to feel as if they are part of the local community, according to Sylma Brown-Bramble, the CTO’s director of marketing for the Americas.
“Whispers addresses the desire of travelers to discover attractions not seen in brochures, read in guidebooks or Googled on websites,” Brown-Bramble said. “The new campaign is all about highlighting some of the best-kept secrets of the Caribbean.”
To date, there are 19 “Whispers” — photos submitted by CTO member countries of lesser-known attractions — that appear on the CTO’s website at OneCaribbean.org and on its Facebook and Twitter pages. A different destination is featured each day with trivia questions related to the photo. Viewers are asked to identify the attraction and locale in the photo; winners receive a prize.
In recent weeks, the Whispers photos included Bankie Banx’s Dune Preserve beach bar in Anguilla; the Gimistory storytelling festival in the Cayman Islands; and a bottle of Bush Rum from Montserrat. The responses (and the winners) came from the CTO’s 1,634 Twitter followers.
The Whispers campaign will expand to include submissions from consumers and the travel agent community.