Agents are at the forefront of Hyatt’s plans as the company moves toward the debut of two brands in Jamaica in November.
Following an extensive $80 million renovation on the site of the former Ritz-Carlton Rose Hall, agents are promised a firsthand look at the all-inclusive adults-only Hyatt Zilara and the family-friendly Hyatt Ziva, according to Kevin Froemming, executive vice president and chief marketing officer at Playa Resorts Management, owner and manager of the two Hyatt properties.
Playa Hotels & Resorts and Hyatt Hotels International inked an agreement last year under which Hyatt acquired a 20% stake in Playa and agreed to rebrand select properties in Mexico and the Caribbean under the new Hyatt Zilara and Hyatt Ziva brands.
“We are reserving hundreds of guestroom nights for agents and we will be conducting numerous fam trips so that agents can experience the resort for themselves," Froemming said. "That is unquestionably the best way to get them excited about our commitment to excellence."
Hyatt will offer several complimentary amenities for its guests at the 284-room Hyatt Zilara and the 487-room Hyatt Ziva, including a round of golf at the nearby White Witch Course or Cinnamon Hill Golf Course, roundtrip transfers from Sangster Airport in Montego Bay and access to Hyatt’s airport lounges.
“When we speak of the ‘evolution of all-inclusive luxury,’ these are the types of services and amenities that will elevate our all-inclusive experience beyond anything else that is available in each market that we enter,” Froemming said.
Bookings made through agents by Oct. 31 will be discounted up to 50% off published rates, which start at $720 per room, double for the Hyatt Ziva and at $800 per room, double for the Hyatt Zilara.
Carl Hendriks has been named as general manager of both Hyatts. Formerly he was with Apple Leisure Group and prior to that served as general manager at several Sandals resorts.
Facilities at the Zilara and Ziva include two separate beaches, cascading pools, 24-hour suite service, fire pits, a full-service spa and wellness center, beach butler service and rum sommeliers.
The 18 restaurants, bars and lounges all have the letter “Z” in the name: Grindz café at Hyatt Ziva, for example, and Jerkz open-air restaurant and Stirz lobby bar at Hyatt Zilara.
“We picked the Zilara and Ziva brand names because there are not a lot of hotels with letter Z in them," Froemming said. "We will own the letter Z."
Island Routes Caribbean Adventures has partnered with the properties to facilitate ground transfers and tours. The company will operate tour desks in each hotel.