There’s been a name change of sorts for a Jamaican-based tour operator whose wide reach will soon encompass nine Caribbean destinations since its founding four years ago.
Island Routes Caribbean Adventures shortened its name from Island Routes Caribbean Adventure Tours to give it a more inclusive banner, according to David Shields, general manager.
“We are focused on delivering not tours but experiences that cause the vacationer to ‘Live Funner,’ our slogan and commitment to offer quality, fun, unique experiences for all our guests in all our destinations,” Shields said.
Island Routes operated more than 350,000 tours in 2012, run by more than 250 local operators who must meet rigid standards and undergo two inspections per tour each year.
Destinations currently include Jamaica, St. Lucia, the Cayman Islands, Turks and Caicos, Barbados, Antigua, Great Exuma in the Bahamas and Grenada, which launched on April 28.
“In Grenada we have an initial inventory of 16 tours: 14 land-based offerings and two cruise products,” he said.
Inventory is expected to expand once Sandals La Source Grenada Resort & Spa opens in December.
“We are in discussions and will be working with our local Grenadian operators to increase offerings and to ensure the inventory reflects the diversity of the destination,” Shields said.
The next new market for Island Routes will be the Dominican Republic, where the company will plant its flag on Sept. 1.
Initial focus will be tour offerings in Punta Cana, La Romana and Samana.
A dedicated cruise website at islandroutes.com/cruise, which launched in January, targets cruise passengers arriving in seven ports for shore excursions.
Current ports are Montego Bay, Ocho Rios and Falmouth in Jamaica; Castries, St. Lucia; St. John’s, Antigua; Nassau; and Grand Cayman.
Additional ports will include St. Maarten, Aruba and Samana.
“This market has shown very encouraging results. We’re expanding the Web portal in preparation for the next Caribbean cruise season,” he said.