Divi Resorts completed a two-year renovation project at its Divi Village Golf & Beach Resort in the Druif Beach area of Aruba, one of five properties that Divi owns and operates on the island.
The renovations included a redo of more than 200 guestrooms in the resort’s four low-rise buildings and a makeover of its lobby entrance.
“One of our goals was to create an exciting first impression, one that befits the stylish accommodations beyond the front desk,” said E.J. Schanfarber, CEO of Divi Hotels Marketing. “Just as important, we wanted to make service more convenient and accessible and therefore increase vacation time for our guests.”
The new 12,000-square-foot lobby space, which features a lounge overlooking the check-in area and views of the ocean and golf course, was designed to unite the guest buildings with the resort’s nearby golf villas and provide a centralized welcome and service locale.
Divi Village Golf & Beach Resort includes the Links at Divi Aruba, a nine-hole course with clubhouse, multiple pools, tennis courts and several restaurants, including the Windows on Aruba, its fine-dining establishment.
Divi has been steadily investing in its properties in Aruba. “Keeping our inventory fresh and exciting has proven to be the right growth strategy,” Schanfarber said.
Elsewhere on Aruba, Divi is renovating its casino and the Shops at Alhambra shopping mall in the Druif Beach area. The project includes a new meetings and special events facility along with additional upscale shops and restaurants in the retail complex. Completion is slated for early April.
Schanfarber reported that the hotel company “was well above projections in the past two years. We have recommitted those dollars to enhancing our properties, most significantly in Aruba.”
Calling “2011 an exceptional year, better than expected,” Schanfarber said the resorts performed ahead of 2010 and all but one property had “significant” increases in average daily rate.
He attributed the gains to aggressive Internet marketing, which resulted in increases at all the resorts in the group and incentive travel markets.
In addition to the increase in U.S. travelers last year, Divi reported additional travel volume from Colombia, Venezuela, Brazil and Canada.
“Our outlook for 2012 is cautiously optimistic,” Schanfarber said. “Our first quarter is pacing approximately 2.5% ahead of 2011.
“Travel from Europe and the Scandinavian countries is slightly off, but that is being offset by gains from the U.S. and South America,” he said.
In addition to Aruba, Divi has properties in Barbados, Bonaire, St. Croix and St. Maarten.