The Tryall Club, one of Jamaica's most celebrated private villa resorts, has announced the appointment of Linda Lawrence as its new director of sales and marketing.
In her new role, she will focus on strengthening key travel industry relationships, expanding group and leisure business and further elevating The Tryall Club's brand positioning within the international luxury hospitality market.
A seasoned hospitality executive with more than two decades of experience, Lawrence brings a proven track record of driving revenue growth and building high-impact strategic partnerships.
Most recently working as a sales and marketing consultant, she previously spent a decade as the director of sales marketing at Jamaica's Round Hill Hotel and Villas, where she successfully drove occupancy, expanded the wedding and group segments and enhanced global brand visibility. Prior to that tenure, she held senior sales roles at Half Moon Jamaica for 12 years.
Lawrence's appointment comes as the 2,200-acre property continues to evolve its luxury offerings and expand its reach across key global markets. The Tryall Club features a portfolio of more than 90 privately owned villas, with more than 70 available for guest rentals. Ranging from two to 10 bedrooms, each villa features dedicated private staff -- including a butler, chef, housekeeper, laundress and gardener -- to deliver a highly personalized stay.
The sprawling estate offers a full suite of amenities, including a championship golf course, tennis and pickleball courts, a Beach Club, a Kids' Club with nanny services, holistic wellness treatments at The Livity Spa and contemporary Jamaican cuisine at the oceanfront Ooshan Bar & Restaurant.