Responsibility for public relations and
marketing activities and initiatives related to the Caribbean
region will migrate to the Caribbean Tourism Development Co., a
marketing and business-development unit owned equally by the
Caribbean Tourism Organization and the Caribbean Hotel Association.
The CTDC was
announced in June 2005, approved a year later and legally formed
Marking the CTDC's
emergence as the single voice to protect, promote, enhance and
advance the Caribbean brand will be the announcement later this
month of a public relations firm that will handle the dissemination
of regional-wide marketing news, strategies and information to the
Communications, which has handled the CTO account for 14 years and
was responsible for the launch and development of several programs
including the annual Media Marketplace during Caribbean Week in New
York, the CTO Public Relations Council and the Crisis
Communications Plan related to hurricane preparedness, will step
down, effective Aug. 31.
Both the CTO and
the CHA will maintain in-house internal public relations
representatives for dissemination of news regarding funding,
training programs and all non-marketing activities related to both
contact the reporter who wrote this article, send e-mail to Gay
Nagle Myers at [email protected].