Jamaica -- The opening next month of Sandals newest resort presents
us with a big challenge, said Brian Roper, director of operations.
The south coast
of Jamaica is a relatively unknown tourism area, and its up to us
to educate agents as to where it is and what its appeal is beyond
Sandals for their clients, he said. People dont like to be
pioneers. Many are skeptical about being the first in a
Airport in Montego Bay, its an hour-and-a-half drive to Whitehouse
(population 5,000) in the Bluefield Bay area in the parish of
Drive time is
about the same from Negril, along a coastal route that passes
cornfields, farms, rural scenes and fishing villages in what is
called the breadbasket of Jamaica, according to Roper.
produces more than 60% of the produce, farm products and fresh fish
for all of Jamaica -- items that appear as menu selections at our
Whitehouse is Jamaicas largest fishing village.
has a lot of local labor, a small hotel school and people who are
highly trainable, Roper said. We recruited many of our staff at
Sandals Whitehouse from the local labor pool.
visitors, the area provides attractions and activities not found
elsewhere in Jamaica.
We want our
guests to explore beyond our resort gates, Roper said. Theres a
wealth of culture and heritage and natural attractions
For example, crocodiles are
easily spotted during an hour-long Black River Safari tour that
wends its way on a pontoon boat through the wetlands and mangroves
already have climbed Dunns River Falls near Ocho Rios will find a
whole new experience at Y.S. Falls, about an hours drive from
Sandals Whitehouse, Roper said.
features a series of 10 cascades, reached by a wooden
stairway. At the top, visitors can play
Tarzan [and Jane] and swing from ropes into crystal pools
These tours can
be arranged through the tour desk at the resort.
reporter Gay Nagle Myers, send e-mail to [email protected].