Puerto Rico’s latest statistics reveal a five-month increase in occupancies, daily rates and revenue from January through June, despite a blip in occupancies and revenue per available room in February and a slight dip in average rates in May.
Figures compiled by Smith Travel Research showed that occupancies peaked in March at 81.8%, up from 80% in March 2011, followed by 79.6% in June, up from 72.2% in the same month a year ago.
Average occupancy in the first six months of 2012 averaged 75.9% vs. 73.2%. Daily rates topped out at $208.72 in February vs. $206.02 in February 2011, but dropped to $156.29 in June (that figure represented a 5.6% jump over the rates in June 2011).
RevPAR hit a high mark in March at $169.14, up 6.9% over March 2011; the six-month increase leveled out at 16.4%, according to Luis G. Rivera-Marin, executive director of the Puerto Rico Tourism Co.
“With the increases we saw during the first six months, 2012 will be another historic year for our tourism industry,” he said. “Total room nights sold in 2011 topped 3.1 million.”
As reflected by the data, “tourism to Puerto Rico is on a course of solid growth.”
The PRTC has partnered with a number of paradores (small country inns) and hotels this year with promotions to help increase sales and bookings.
For details, visit seepuertorico.com.