Adolfo Perez
Adolfo Perez

Adolfo Perez, newly named vice president of trade sales and marketing at Carnival Cruise Line, said travel agents first and foremost want open lines of communication with Carnival.

“I think we had a really great start with that in Carnival Conversations," Perez said in an interview with Travel Weekly. “I think they want us to understand what challenges they have and make changes where we can so we’re easier to do business with.”

From 2011 to 2014, Perez lived in the United Kingdom as managing director of the line’s business there. He returned to the U.S. last year as vice president of new markets and new product marketing, helping to promote innovations such as the Carnival Live concert series and the Carnival Journeys itineraries.

“I have a lot of learning to do because I think things have changed a lot in the U.S. as far as the trade is concerned,” Perez said when asked about what he would like to see from travel agents.

As part of his new job, Perez will remain head of commercial operations for Carnival’s U.K. business.

Asked about suppliers soliciting customers of travel agents, Perez said it was an issue he faced when he ran Carnival's call centers as vice president of reservations.

“It was always my policy — I know people challenge it sometimes, mistakes happen sometimes — but it was always my policy that if somebody knowingly tried to take business away from a travel agent that that was the end of their career at Carnival. 

“I’m not going to lie to you and say it never happened, because it did happen, and the times it happened and we knew it really happened we would take care of the situation,” he said.

Perez said he wanted the sales job because he enjoyed that part of his role in the U.K.

"I really like the connection and the relationships I was able to build in the U.K. Over the years I’ve met a lot of the really important players here in the U.S., and have working relationships and am even Facebook friends with some of the key partners here at Carnival, so it seemed like a really interesting opportunity."


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