Ambassadors International delays Mississippi Queen relaunch


Ambassadors International will delay the launch of the Mississippi Queen in its Majestic America Line to upgrade the onboard experience, according to Ambassadors Chairman Joe Ueberroth.

Although the ship is "in many ways, in better condition" than it was at the beginning of the 2006 season, Ueberroth told analysts, "we believe in order to protect our brand and establish the Majestic America brand as a premier luxury product it is prudent to address certain shortcomings in her guest experience as well as overhaul her outdated galley."

Ueberroth said Ambassadors does not know how long the renovations will take, "so for now we'll say it will take a few months."

Renovations to the American Queen and Empress of the North have been successful and the ships are "spectacular", Ueberroth said, as are the other ships in the Majestic America fleet. But the Mississippi Queen needs further renovations, he noted, specifically to its galley.

Ambassadors purchased the Mississippi Queen and its sister ships the Delta Queen and the American Queen in April 2006, but the ship continued to be operated by its former owners, Delaware North.

"We had numerous complaints on the food service, partly because of the way the galley is structured," Ueberroth said. "We need to resolve that. A luxury brand has to be able to deliver on its promise."

To contact reporter David Cogswell, send e-mail to [email protected].


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