Carnival Corp. is sponsoring the two-part finale of NBC's television show "The New Celebrity Apprentice," which will feature its four North American brands, Carnival Cruise Line, Holland America Line, Princess Cruises and Seabourn.
Carnival also plans to launch the Celebrity Apprentice Charity Challenge, in which viewers of the television show will have a chance to win weekly cruise giveaways while supporting the charities the participants of the show have chosen.
"The New Celebrity Apprentice" will be hosted by Arnold Schwarzenegger, who will work with business leaders like Tyra Banks and Warren Buffett; they will comprise his team of boardroom advisors. Sixteen celebrities -- ranging from reality TV's Nicole "Snooki" Polizzi; to boxing world champion Laila Ali; to Vince Neil, the lead singer of Motley Crue -- will compete for the "Celebrity Apprentice" title as well as $250,000 for their designated charity.
The show premiers Jan 2 on NBC, and its two-part finale, featuring Carnival's brands, will air on Feb. 6 and 13. Carnival said more details about the finale, as well as the Celebrity Apprentice Charity Challenge, are to come.
"We expect 'The New Celebrity Apprentice' will be a big hit with viewers, and being able to reach millions of people watching the program is a powerful way for us to generate awareness of cruising and help inspire people to consider cruising when they are planning their vacations," Carnival Corp. CEO Arnold Donald said in a statement. "We are also looking forward to generating awareness of and support for several well-deserving charitable groups by offering cruise giveaways that will create a lot of excitement."