Celebrity hires former Airbnb executive to be chief marketing officer

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Celebrity Cruises has created a chief marketing officer position and named Peter Giorgi to the role.

Giorgi had been working at Airbnb in San Francisco as global head of advertising and content. In his new job, he will direct brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising at Celebrity.

Peter Giorgi
Peter Giorgi

Trade marketing will remain with vice president of sales Dondra Ritzenthaler.

In an interview, Giorgi said part of the reason for leaving Airbnb was to return to the East Coast. He had worked previously for the Crispin Porter + Bogusky ad agency in Miami. But he said the bigger reason was the opportunity to take charge of Celebrity’s "Modern Luxury" campaign.

“It started out with a little bit of curiosity and ended up with me jumping in with both feet,” Giorgi said.

Brand president Lisa Lutoff-Perlo praised Giorgi for his "impressive experience and style of creativity,” and said his ability to develop ideas based on original or unconventional approaches was just what Celebrity needed.

Giorgi said he has taken two cruises, both on Royal Caribbean International. “The first cruise I went on we had a balcony, and my favorite part was actually eating breakfast on the balcony as we pulled into port,” he said. “There is something that is just so romantic and unlike any other way you can travel."

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