Costa Cruises said that it has formed a
global strategic marketing partnership with the Singapore Tourism
agreement, Costa said that both companies will engage in joint
marketing initiatives in the Asia Pacific and European markets for
promotional cruise campaigns. The campaigns are to be launched
first in Australia and then in select markets in Europe in July and
in Indonesia and India in 2008.
In a statement,
the line said that the campaign will include heightening awareness
of cruising as a desired travel option, joint mass-market
advertising, product awareness seminars for travel industry
partners and product brochures for consumers.
The Costa Allegra
will begin 14-night cruises from Singapore on Nov. 3, the line
said. It currently offers sailings from Singapore on the Costa
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