Cruise cuisine Web site gets cooking

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CORAL SPRINGS, Fla. -- Following a premise that there is an untapped market for cruising among many consumers with an interest in dining and cuisine, Dick Knott announced the launch of Cruiselinecuisine.com, a Web site specializing in cruise food, in conjunction with six cruise lines.

On its home page, the site bills itself as providing "famous recipes of cruise line master chefs," and that it is dedicated to "the untiring efforts and commitment to excellence of the master chefs of cruise ships throughout the world."

The creation of the site, which has been in operation for more than a month, follows an increased emphasis on dining by several cruise lines that are making major changes in their food programs.

Knott, former president of Dolphin Cruise Line and a marketing executive for several other lines, said the site was designed to stimulate interest in cruising by those with an overriding interest in food.

"The primary purpose of the site is to prompt people with an interest in dining to make contact with travel agents and cruise lines," said Knott. "Many people with an interest in food might not be immediately predisposed to doing that."

Cruiselinecuisine.com provides direct links to food and recipe information for six lines: American Hawaii Cruises, Carnival Cruise Line, Commodore Cruise Line, Crown Cruise Line, Delta Queen and Royal Caribbean International. Celebrity Cruises also will be added soon, he said.

Knott said that these and other cruise lines provide extensive food information within their Web sites, but he noted that the new site provides links directly into cruise line food information without going through the cruise line's home page.

The information most immediately available to viewers are recipes for dishes featured on each of a participating line's ships.

From the site's home page, for example, one can access those recipes in two clicks.

When visiting the site Nov. 20, there were recipes for six appetizers, seven soups and salads, 10 entrees and 10 desserts, each associated with a different ship.

When one clicked the "Bouillabaisse" link, for example, the recipe was listed under a picture of Carnival's Fascination.

When clicking "Flourless Chocolate Cake," the recipe was listed under a picture of Royal Caribbean's Viking Serenade.

From the recipe pages, viewers may access other cruise information, including ship destinations.

For visitors interested in dealing with an agency cruise specialist, the site links to some 400 agents in 12 states associated with operator CruiseOne.com. A visitor selects an agency by successively clicking on their state and city locations.

Once a visitor is linked to a CruiseOne.com agency, the viewer also may click into a program that displays 360-degree rotating views of a ship's public rooms and cabins.

Other links on the site are to a number of food-related sites, including Gourmet.com and CajunGrocer.com.

There also is a link to Porthole Magazine, which offers a free issue.

Knott said that a newsletter for visitors was under way.

For more information, e-mail Knott at [email protected].

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