CORAL SPRINGS, Fla. -- Following a premise that there is an
untapped market for cruising among many consumers with an interest
in dining and cuisine, Dick Knott announced the launch of Cruiselinecuisine.com, a Web site specializing in
cruise food, in conjunction with six cruise lines.
On its home page, the site bills itself as providing "famous
recipes of cruise line master chefs," and that it is dedicated to
"the untiring efforts and commitment to excellence of the master
chefs of cruise ships throughout the world."
The creation of the site, which has been in operation for more
than a month, follows an increased emphasis on dining by several
cruise lines that are making major changes in their food
Knott, former president of Dolphin Cruise Line and a marketing
executive for several other lines, said the site was designed to
stimulate interest in cruising by those with an overriding interest
"The primary purpose of the site is to prompt people with an
interest in dining to make contact with travel agents and cruise
lines," said Knott. "Many people with an interest in food might not
be immediately predisposed to doing that."
Cruiselinecuisine.com provides direct links to food and recipe
information for six lines: American Hawaii Cruises, Carnival Cruise
Line, Commodore Cruise Line, Crown Cruise Line, Delta Queen and
Royal Caribbean International. Celebrity Cruises also will be added
soon, he said.
Knott said that these and other cruise lines provide extensive
food information within their Web sites, but he noted that the new
site provides links directly into cruise line food information
without going through the cruise line's home page.
The information most immediately available to viewers are
recipes for dishes featured on each of a participating line's
From the site's home page, for example, one can access those
recipes in two clicks.
When visiting the site Nov. 20, there were recipes for six
appetizers, seven soups and salads, 10 entrees and 10 desserts,
each associated with a different ship.
When one clicked the "Bouillabaisse" link, for example, the
recipe was listed under a picture of Carnival's Fascination.
When clicking "Flourless Chocolate Cake," the recipe was listed
under a picture of Royal Caribbean's Viking Serenade.
From the recipe pages, viewers may access other cruise
information, including ship destinations.
For visitors interested in dealing with an agency cruise
specialist, the site links to some 400 agents in 12 states
associated with operator CruiseOne.com. A visitor selects an agency by
successively clicking on their state and city locations.
Once a visitor is linked to a CruiseOne.com agency, the viewer
also may click into a program that displays 360-degree rotating
views of a ship's public rooms and cabins.
Other links on the site are to a number of food-related sites,
including Gourmet.com and CajunGrocer.com.
There also is a link to Porthole Magazine, which offers a free
Knott said that a newsletter for visitors was under way.
For more information, e-mail Knott at [email protected].