Cruises said it will create a showcase north of downtown Miami for its stable
of luxury products, including river and yacht cruises, air tours and residences
showcase, due to open in spring 2017, will serve as the headquarters for travelers to preview Crystal
Residences and will also provide "an immersive and interactive
experience for guests who want a glimpse into the all-inclusive Crystal
showcase will be housed in a restored three-story art deco building on Biscayne
Boulevard near Miami’s performing arts center.
The ground floor
will include a Bistro Lounge akin to the Bistro Café found aboard the Crystal
Symphony and Crystal Serenity and a sit-down restaurant where a sampling of
cuisine from Crystal ships will be served. It will also have models for the
An elevator ride to the second floor will take visitors to “an
all-encompassing 180-degree cinematic experience of all things Crystal.”
Large-scale murals and video walls will highlight the global experiences
and destinations Crystal offers. Two large outdoor balconies will be redesigned
to reflect a ship’s private verandas, and conference rooms for residential
sales will line the perimeter.
“Not only will visitors be able to see the elegance and luxury of a
Crystal vacation but they’ll also experience the personal attention to detail
and unmatched service that sets us apart from all the others,” Crystal
President Edie Rodriguez said.
In addition, Crystal said a submarine will be suspended from the ceiling
to highlight the submarines carried by its adventure yachts Crystal Esprit and
Crystal Endeavor. A waterfall feature will adorn the outdoor dining courtyard.
Angeles-based Crystal opened an office in Miami last year to accommodate
an expansion of its staff following its acquisition by Genting Hong Kong.
Genting acquired the 20,000-square-foot showcase property, formerly known
as the Boulevard Shops, as part of its purchase of the old Miami Herald
building several years ago. A casino hotel development was planned but did not